Job Title: Associate Manager-Social Media Marketing Location: Pune, India Company: Fittr About the Role We are seeking a Associate Manager-Social Media Marketing with 3-5 years of proven experience to strengthen our digital presence and accelerate brand growth. This role combines creativity with data-driven execution - you’ll lead campaigns, create engaging content, and build a vibrant community that reflects Fittr’s mission in health and fitness. Key Responsibilities ● Develop and manage Fittr’s social media strategy across platforms (Instagram, Facebook, LinkedIn, YouTube, X, etc.). ● Create, curate, and schedule engaging multimedia content that aligns with Fittr’s voice and values. ● Plan and execute paid campaigns to drive awareness, engagement, and lead generation. ● Track and analyze performance metrics; optimize campaigns based on insights. ● Collaborate with design, content, and product teams to deliver impactful campaigns. ● Monitor trends, competitor activity, and audience behavior to refine strategy. ● Actively engage with the community, responding to queries and building relationships. ● Support influencer outreach and partnerships for brand amplification. Qualifications ● Bachelor’s degree in Marketing, Communications, or related field. ● 3-5 years of hands-on experience in social media marketing. Experience in healthcare, fitness, or wellness is a strong plus. ● Strong understanding of paid social campaigns, analytics, and optimization. ● Excellent copywriting and storytelling skills, with a knack for visuals and video content. ● Proficiency in social media management tools (Meta Business Suite, Hootsuite, Buffer, etc.). ● Data-driven mindset with creative problem-solving abilities. ● Proactive and adaptable, thriving in a fast-paced environment. Why Join Us? At Fittr, you’ll get the chance to blend creativity with purpose - helping millions make health a lifestyle while growing one of the most recognized fitness brands. If you’re passionate about social media, storytelling, and impact, this is your opportunity to make a mark. About Fittr Fittr is one of the world’s largest online fitness and nutrition platforms, built on the mission to make health and fitness accessible, affordable, and achievable for everyone. With a thriving global community, evidence-based coaching, and a commitment to credible health knowledge, Fittr empowers millions to lead healthier lives.
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