Job Description

Job Overview:

The International Franchise Association (IFA) is seeking a professional with strategic copywriting and marketing communications experience. 

The Copywriter will play a key role in developing engaging and informative content that aligns with IFA’s objectives. This position requires creativity and attention to detail to produce high-quality written materials across various channels.

The individual will work across the business teams to support priorities primarily through written materials and broad communications support. In particular, the writer will be charged with producing communications that build brand awareness and promote membership and the products of the IFA which drive revenue and value for the members. 

The Marketing copywriter will take storytelling for our brand to the next level and author compelling copy for our email, social, and marketing product collateral.

Key Responsibilities:

• Content Creation: Write, edit, and proofread a variety of content types, including newsletters, marketing materials, and social media posts that resonate with IFA's audience.
• Research and Collaboration: Collaborate with stakeholders to gather information and ensure content accuracy.
• Brand Voice and Guidelines: Adhere to the IFA’s brand voice and guidelines while creating content that engages members and stakeholders.
• Project Coordination: Manage multiple writing projects simultaneously, ensuring timely delivery and alignment with marketing and communication strategies.
• Social Media Support: Assist in developing written content for social media platforms to enhance engagement and promote IFA initiatives. Assist with video and audio script as needed.
• Feedback and Revisions: Incorporate feedback from team members and stakeholders to refine content and improve effectiveness.
• Trend Monitoring: Stay updated on industry trends and best practices to inform content strategies and keep IFA’s messaging relevant.
• Channel Management: Create and maintain up-to-date repository of copy for various channels, teams and work streams. 
• Marketing Calendar: In collaboration with teammates, maintain editorial calendar to support projects and teams .

Ideal experience:

• Bachelor’s degree in marketing, communications, Journalism, or similar.

· 2-3 years of experience in marketing, copywriting, content creation, or a similar role.

• Excellent writing, editing, and proofreading skills with attention to detail.
• Self-starter with strong organizational skills; ability to multi-task; ability to meet deadlines in a fast-paced environment.
• Strong communication and interpersonal skills.
• Proficient with Microsoft Office platform (i.e., Outlook, Word, Excel, etc.).
• Portfolio demonstrating work in email, social, print, etc. (writing samples may be requested).

The International Franchise Association is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, genetic information, veteran status, marital status, sexual orientation, gender identity, disability status, or any other category prohibited by local, state or federal law. This policy applies to all aspects of employment, including recruitment, promotion, compensation, benefits, and termination. IFA is firmly committed to achieving an inclusive, diverse workforce that values every individual. We firmly believe that hiring individuals with varying perspectives and backgrounds contributes to our success as an organization, and we strive to create an environment that fosters inclusiveness. 

About the International Franchise Association:  

Celebrating over 60 years of excellence, education, and advocacy, the International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide. IFA works through its government relations and public policy, media relations, and educational programs to protect, enhance and promote franchising and the approximately 790,492 franchise establishments that support nearly 8.4 million direct jobs, $825.4 billion of economic output for the U.S. economy, and almost 3 percent of the Gross Domestic Product (GDP). IFA members include franchise companies in over 300 different business format categories, individual franchisees, and companies that support the industry in marketing, law, technology, and business development.  

Job Tags

Similar Jobs