Job Description

Who We Are: ChoiceLocal is the top-performing franchise marketing agency founded in 2014 to help franchisees, franchisors, and independent verticals reap the benefits of a full suite of digital marketing services without paying exorbitant costs typically associated with Fortune 500 level marketing strategy, results and customer service. We offer proven strategies for franchise growth and we back it all up with The ChoiceLocal Guarantee. We believe in giving back to the community with our mission to Help Others and empowering our teammates to grow personally and professionally. We live by our Core Values and are very proud of the culture we have cultivated over the past 10 years. We have been able to create a family amongst our team, living our Core Values which include, Integrity in all Things, Amazing Customer Service, Everyone A Leader, Candor with Goodwill, Family, and Giving.

Benefits :

• Competitive Paid Internship
• Flexible Work Hours
• Remote Work
• 3 Days Bereavement For Immediate Family / 2 Days For Extended Family / 1-Day Close Friend/Relative/Pet
• Autonomous Work Environment
• Small, Agile Teams
• Fun Work Environment With Amazing Teammates
• Opportunity for Part-Time Employment Upon Completion of the Internship and Full-Time Employment Post Graduation

Summary : As a Digital Marketing Intern at ChoiceLocal, you will learn and develop Search Engine Optimization (SEO) skills and gain a general understanding of Paid Advertising, Social Media Marketing, Email Marketing, and Sales best practices. The program lasts 12 weeks and will provide you with real-world experience in Digital Marketing in the franchise space. You will support the team and drive success to our partners with an emphasis on local digital marketing, on site SEO, off site SEO, creating social roadmaps and monthly content strategy, creating and managing ad campaigns, boosting posts, landing page best practices, ongoing optimizations, email design, content campaign creation, AI, and Sales best practices. You will come out of this internship with certifications in Fundamentals of Digital Marketing, Google Search, Google Measurement, Hubspot Content Marketing, Hubspot Social Media Marketing, Marketo, and Mailchimp. You will also learn key soft skills in communication, teamwork, and customer service.

Main Job Responsibilities:

• Orchestrating multiple content calendars from graphic creation, scheduling and analyzing.
• Learn and manage assets, campaign creation, tracking, analytics and follows best practices as needed for both organic and paid social accounts.
• Collaborate with other departments to ensure overall partner satisfaction and success.
• Learn basic video creation/editing using Canva and Animoto
• Executes and follows project initiatives, adjusts personal workflow, assigns project priority, tracks progress, and provides analysis.
• Learns and follows strategies on company search engine optimization best practices.
• Learns and strategizes the ideal architecture of an account, composition of text in all ad formats, and ideal page layout to generate action.
• Create and optimize marketing piece through
• CMS
• Creation of landing pages.
• Perform other duties as necessary.

Requirements:

• Strong verbal, written, and organizational skills
• Full or Part-Time student studying Advertising, Marketing, Communications, Digital Marketing, Journalism, Public Relations, or Social Media Marketing
• Undergraduate Juniors going into their Senior year with a minimum 3.0 GPA
• No prior experience is required
• Interest in analytics, marketing, digital marketing, SEO, Social Media Marketing, Content Creation, Creative Design, Paid Advertising, Customer Service, Email Marketing
• Driven individuals who are eager to learn and gain real-life work experience in a team environment
• A passion for helping others

Qualifications:

• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• To perform this job successfully, an individual should have knowledge of Microsoft Word, Microsoft excel, HTML, and various sites to be determined.

Knowledge, Skills, and Other Abilities:

• Attention to detail
• Problem solving
• Time management
• Written and oral communication skills
• Diplomacy
• Technical communication skills
• Organization skills
• Professionalism
• Personal accountability
• Computer literacy

Physical Demands:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to sit, use hands, and talk or hear. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to five pounds.

Work Environment:

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• The noise level in the work environment is usually moderate.

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