Director of Search Marketing Job at Method Recruiting, a 3x Inc. 5000 company, Brooklyn, NY

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  • Method Recruiting, a 3x Inc. 5000 company
  • Brooklyn, NY

Job Description

Our client, a DTC and retail eCommerce company, is looking for a Director of Paid Search.

Responsibilities:

  • Lead the development, execution, and optimization of paid search strategies across Google Ads, Meta, and other platforms for multiple websites
  • Perform in-depth keyword research, competitor analysis, and market trend assessments to inform campaign strategies
  • Oversee and analyze campaign budget management and ensure optimal allocation of spend across platforms
  • Collaborate with the creative and marketing teams to align campaigns with brand messaging, goals, and overall marketing strategy
  • Implement A/B testing and other methodologies to continuously improve campaign performance
  • Mentor and lead marketing associates, fostering a culture of continuous learning and improvement
  • Provide performance reports and insights to stakeholders, identifying opportunities for optimization and growth

Qualifications:

  • 5+ years of experience managing paid search campaigns
  • Proven expertise in Google Shopping, Google Ads, Meta Ads, and other paid search platforms
  • Strong understanding of paid search strategy, performance metrics, and conversion optimization
  • Experience with budget management and allocation across multiple channels
  • Analytical mindset with a deep understanding of data, reporting, and performance analysis
  • Excellent leadership, communication, and collaboration skills
  • Ability to thrive in a fast-paced, results-driven environment
  • Experience in the e-commerce industry is a plus
  • Bachelor's degree in Marketing, Business, or related field is a plus

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