Job Description

What’s the job?

Reporting to the Director of Integrated Marketing, the Head of Creative is responsible for building and leading a new practice of creative concepting for our CertainTeed and Saint-Gobain Integrated Marketing Campaigns, with the key goal of setting the creative output for our organization, ensuring it aligns with our brand mission, vision and product solutions and resonates deeply with our target audiences.

We are seeking a seasoned conceptual creative ninja to join and lead our high- performing team of subject matter experts, to generate high bar creative conceptualization of our 360° campaigns supporting our 1 CertainTeed solutions brand storytelling and high-performance business specific content. The ideal candidate is a highly strategic, versatile wordsmith with a can-do attitude who delights in detail and is lights-out in a room. Additionally, the ideal candidate has created marketing campaigns and has a portfolio that showcases a breadth and depth of thinking across a variety of marketing verticals and target audiences.

A creative master-mind with brilliant ideas that can consistently deliver ideation of customer backwards campaigns rooted deeply in persona and business insights. Concepts that deliver on goals and perform to work cross-channel and funnel.

This role encompasses creative strategy, advertising concept development, platform channel strategy (with a strong focus on social media and online video), and the delivery of these concepts across a diverse media mix.

The Head of Creative will lead across the wide portfolio of sustainable construction solutions with direct input and oversight of creative input across all mediums and manage our internal creative team, including copywriters, art designers, and videographer. Together, they will be driving strategy, brainstorming, and ideation sessions, developing brand platforms and campaigns, creating content, and helping foster the growth of other creative personnel.

What will you do?

• Develop and implement innovative creative strategies for multimedia marketing campaigns.
• Define our brand expression playbook
• Lead the creative concept development process, ensuring alignment with brand objectives and market trends.
• Oversee the creation and execution of advertising concepts across various platforms, with a strong emphasis on social media and online video.
• Develop and manage platform channel strategies to optimize campaign performance across different media channels ensuring there is messaging continuation and focus on both awareness and demand generation.
• Present work to internal team partners, and any other stakeholders for approvals / to sell the work
• Ensure the delivery of high-quality creative content across all mediums, maintaining consistency and brand integrity.
• Lead, mentor, and manage a talented team of copywriters, art designers, and videographers, fostering a collaborative and creative work environment.
• Partner with our agencies and technology platform partners to ensure proper execution and best in class learnings.
• Work closely with the account managers and creative operations managers to ensure the team has appropriate resources dedicated to the individual projects
• Stay updated with industry trends, emerging technologies, and best practices to continuously enhance our creative output.
• Collaborate with cross-functional teams to ensure cohesive and effective campaign execution.
• Mentor motivate, and supervise the creatives on the team. Assist in hiring and managing freelance and full-time members as needed when speed to market is needed.
• Research and understand the client's needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings

What do you bring?

• Bachelor’s Degree In Advertising, Communications, Visual Communications, or relevant experience in the required field; advanced degree preferred.
• Experience in marketing, brand development, innovation, shopper marketing and/or consumer insights. Strong consumer empathy & customer-centricity in both B2C and B2B.
• 10+ years’ experience in a creative agency or in-house agency required.
• Experience in marketing, brand development, innovation, shopper marketing and/or consumer insights required.
• Strong understanding of brand development and multichannel marketing concepts.
• Robust portfolio showcasing expertise in creative strategy, advertising concept development, and multimedia campaign execution.
• Multicultural experience a plus.
• Possesses a blend of practical skills and knowledge to excel in the role being able to turn abstract concepts into compelling visual narratives that resonate with audiences and drive business success.
• Artistic and Visual Design: Proficiency in graphic design, video production, photography, and familiarity with tools like Adobe Creative Suite and Sketch.
• Leadership and Management: Experience in leading creative teams, managing projects, and enforcing design and branding guidelines.
• Industry Knowledge: Staying updated with the latest trends in art, design, and digital marketing.
• Technical Skills: Understanding of UX design principles, coding languages, and online marketing tools
• Communication: Strong skills in articulating ideas to clients and team members, ensuring everyone is aligned with the creative vision.
• Problem-Solving: Ability to adjust projects based on client needs and business goals.
• Not mandatory but a plus: PMP, Certified ScrumMaster , Adobe Certified Expert

What are our perks?

We provide unique options to fit your unique lives! Our Total Rewards Program is customizable to accommodate your needs. Our menu of flexible options includes, but is not limited to:

• Excellent healthcare options: Medical, vision, prescription & dental
• Family Focus & Balance: Parental leave, paid time-off and Employee Assistance Program
• Financial Security: Competitive 401(k), Company-funded Retirement Accumulation Plan and Employee Stock Purchase Program (PEG)
• Tuition Reimbursement: Continuing education for every season of your career
• Pet Insurance options: Insurance plan & prescription discount program for your furry friends
• Employee Recognition Programs
• PerkSpot: Our exclusive one-stop online discount marketplace
• LiveWell: Rewarding you for living a healthy lifestyle

Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," inspired the name CertainTeed. Today, CertainTeed is a leading North American brand of exterior and interior building products, including roofing, siding, trim, insulation, drywall and ceilings.

A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed has more than 6,300 employees and more than 60 manufacturing facilities throughout the United States and Canada.

Saint-Gobain provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Saint-Gobain is an equal opportunity employer of individuals with disabilities and supports the hiring of veterans.

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