Job Description

Demand Generation Digital Marketing Specialist

• Position : Marketing Specialist I
• Location : 4200 Corning Place, Charlotte, NC, USA 28216
• Duration : 12 Months Contract (Possible Extension)
• Pay Rate : $26/hour

Job Purpose

Support the Digital Demand Generation team in building compelling digital stories via email and social media campaigns. Develop and execute the omni-channel digital strategy for regional marketing teams and support digital editorial calendar development.

Key Responsibilities

• Digital Project Management : Manage digital campaigns in Workfront from development to completion, collaborating with global marketing and digital teams.
• Email Marketing :
• Execute promotional emails via Marketo and Stensul
• Recommend strategies to expand opt-in mail lists using ZoomInfo and Salesforce
• Digital Advertising :
• Develop and execute digital advertising campaigns via Sprinklr, Google, Microsoft
• Balance business objectives, stakeholder demands, and customer expectations
• Reporting & Accountability :
• Analyze and report key metrics
• Optimize digital campaigns based on findings
• Special Projects : Support additional strategic marketing initiatives

Minimum Requirements

Education & Experience

• Bachelor's Degree in Marketing, Communications, Business or related field
• 3-5 years of Digital Marketing experience

Skills & Abilities

• Proficiency in Email and Social Media management platforms
• Strong content development skills
• Customer-first approach to messaging
• Content storytelling expertise
• Ability to adapt strategies quickly
• Exceptional editing and organizational skills
• Strong communication capabilities

Desired/Preferred Skills

• Marketing automation platform knowledge (Marketo)
• Social media management platform experience (Sprinklr)
• Project management platform familiarity (WorkFront)
• Web development principles understanding
• Database management skills

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