Job Description

The Marketing Campaign Specialist is responsible for executing and managing marketing campaigns across multiple channels, ensuring effective brand communication, and optimizing engagement strategies. This role involves close collaboration with internal teams, sales representatives, and external partners to drive marketing initiatives, enhance lead generation, and support business growth. The ideal candidate has a strong background in campaign execution, digital and traditional marketing, and partner coordination, with the ability to track performance and optimize efforts for maximum impact.

Key Responsibilities:

• Plan and execute short-term and long-term marketing campaigns, working closely with marketing research and strategy teams.
• Manage digital and traditional advertising efforts, including paid advertising, organic content, and partner marketing initiatives.
• Track and analyze campaign performance, using data insights to refine strategies for better engagement and ROI.
• Ensure consistent brand messaging across all channels, including sales enablement materials, co-branded initiatives, and external partnerships.
• Work with distributors, sales reps, and channel partners to develop marketing toolkits, coordinate joint campaigns, and support content syndication.
• Support Account-Based Marketing (ABM) campaigns targeting key prospects and strategic accounts, utilizing OSINT research and personalized outreach.
• Coordinate marketing logistics, including trade shows, promotional events, and inventory management of marketing assets.
• Ensure smooth execution of internal and external marketing initiatives while collaborating with sales, product, and operations teams.

Qualifications:

• Education: Bachelor’s degree in Marketing, Advertising, Business Development, Communications, or a related field. 
• Experience: 5+ years of experience in marketing execution, campaign management, or partner marketing (B2B or industrial setting preferred).

Skills:

• Strategic Thinker – Strong understanding of B2B business operations, sales processes, and marketing execution.
• Data-Driven Marketer – Ability to analyze campaign performance metrics and adjust for maximum effectiveness.
• Excellent Communicator – Comfortable engaging with sales professionals, channel partners, and executive stakeholders.
• Problem-Solver – Strong ability to troubleshoot marketing logistics, pivot strategies, and manage multiple projects simultaneously.
• Tech-Savvy – Experience with CRM platforms (NetSuite), marketing automation tools, and analytics software. 

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