As a member of the Brand Maker Studio team you will be instrumental in building our brands and crafting best-in-class marketing materials for a wide range of audiences that help celebrate our latest products features and company developments.
The Brand Maker Studio team is a diverse crew of artists makers writers and designers. But first and foremost we are creatives. We prioritize craft drive and above all else ideas. We represent one of the worlds most innovative companies and serve an engaged global community so we aim to inspire them with every project no matter the size.
Were looking for a Principal Copywriter to join Brand Maker Studio at Snap Inc.
What Youll Do:
Generate and develop conceptual ideas across all mediums from brand campaign branded experience new product launches features and company developments to the world.
Identify opportunities based on strategic insights and understanding of consumer behaviors.
Craft strong copy solutions that efficiently and accurately represent new products features and company developments to the world.
Own and be responsible for the craft execution and elevating the quality of a range of copywriting projects.
Lead the development and execution of high priority projects from concept through production and delivery.
Collaborate with and lead a diverse mix of internal and external partners to create best-in-class advertising and marketing campaigns across a wide range of verticals disciplines and markets.
Proactively navigate a complicated cross-functional marketing organization.
Stay up-to-date on the competitive landscape and new technologies to keep Snaps work innovative and relevant.
Help to grow develop and define the teams creative culture.
Knowledge Skills & Abilities:
A deep understanding of popular and internet culture behaviors and trends.
Knowledge of the culture that impacts marketing across key channels.
Ability to influence and work cross functionally with various different partners.
Ability to build honest direct relationships with cross-functional colleagues and outside partners.
Ability to debate constructively and ask challenging questions.
Solid initiative attention to detail and follow-through skills.
Exceptional written and verbal communication skills with the ability to communicate with all levels of employees.
A willingness to experiment with best practices to find new and more effective tools for audience discovery and engagement.
Ability to manage multiple projects at once and diligent attention to detail.
Ability to manage ambiguity in a fast-paced environment and have the ability to make quick high-quality decisions based on evolving project needs and creative goals. Think create publish learn mindset.
Minimum Qualifications:
12 years experience as a hands-on creative with demonstrable experience working as a copywriter (in-house freelance or agency).
5years experience in a creative leadership role.
Strong portfolio showcasing a diverse range of successful campaigns and innovative high-impact projects.
Experience in B2B and growth marketing in tech and social media.
Experience working in matrixed organizations.
Preferred Qualifications:
Proficiency in Generative AI and other industry standard creative tools.
Creative agency or brand marketing experience preferred.
History of being a personal Snapchat user is a plus.
Familiar with Adobe Creative Suite.
If you have a disability or special need that requires accommodation please dont be shy and provide us some information .
Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office 4 days per week.
At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring where applicable).
Compensation
In the United States work locations are assigned a pay zone which determines the salary range for the position. The successful candidates starting pay will be determined based on job-related skills experience qualifications work location and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
The base salary range for this position is $229000-$343000 annually. The base salary range for this position is $218000-$326000 annually.:
The base salary range for this position is $195000-$292000 annually.This position is eligible for equity in the form of RSUs.
Required Experience:
Staff IC
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