Job Description

SALES REPRESENTATIVE - FOOD SERVICE - PCNY

9701 Avenue D, Brooklyn, NY 11236, USA

Job Description

Posted Monday, December 1, 2025 at 5:00 AM

ABOUT US:
With a dedication to our people and our products, The Honickman Companies® are collectively one of the largest independent beverage employers in the country. Our Pepsi business includes distribution for brands like Pepsi-Cola, Starbucks, Lipton Teas, Gatorade, Evian and more, throughout the 5 Borough’s, Long Island, West Chester Co and Pennsauken NJ. If you are excited to work with some of the biggest brands in the world, in the biggest brand market in the world, come see what we have to offer. a passionate, self-motivated, and detail-oriented team player who is committed to the success of our customers. You will focus on growing and developing existing clients, as well as generating new business by identifying, implementing and executing new strategies.

POSITION SUMMARY:

The New Business Food Service Sales Representative (FSR) is responsible for driving sales growth in the food service sector within the PCNY region. This role focuses on acquiring new accounts, expanding relationships with key customers, and ensuring the successful execution of sales and service strategies. The FSR will leverage strong selling skills, cold-calling tactics, and data-driven decision-making to enhance market penetration and meet assigned business targets.

REPRESENTATIVE RESPONSIBILITIES:

While actual tasks may vary based on business needs, the core responsibilities of this role include:

• Identify, prospect, and secure new food service accounts through proactive sales efforts, including cold-calling, networking, and lead generation.
• Develop and maintain strategic partnerships with customers, ensuring high levels of satisfaction through superior service and execution.
• Utilize VIP data analytics and Data Essentials market insights to identify business opportunities and optimize sales strategies.
• Coordinate and oversee the placement and installation of new equipment, including conducting site surveys to ensure proper execution.
• Manage and grow a portfolio of numerous key accounts within the territory, adjusting as needed based on business demands.
• Ensure customers receive timely support for service issues, troubleshooting, and program compliance.
• Convert and transform potential new accounts into prestige marketing signage, activating the food service playbook.
• Leverage our marketing to bundle food options with our beverage portfolio.
• Conduct a minimum of 40 customer follow-up calls per week to drive upselling, service improvements, and customer engagement.
• Achieve the yearly target goal for the new food service business.

EXPERIENCE, EDUCATION AND CERTIFICATION:

• Minimum of 5 years of proven sales experience, preferably in a fact-based selling environment.
• Bachelor’s degree in business, Marketing, or a related field, or equivalent work experience.
• Experience in the food service or consumer packaged goods industry is preferred.
• Ability and willingness to lift up to 40 lbs. periodically.

KNOWLEDGE AND COMPETENCIES:

The ideal candidate will demonstrate the following key competencies:

• Effective Communication: Ability to clearly convey information to internal and external stakeholders.
• Strategic Relationship Building: Strong ability to develop and maintain partnerships that drive business growth.
• Results Orientation: A goal-driven mindset with a focus on achieving sales targets and business objectives.
• Accountability & Compliance: Holding internal and external partners accountable to contractual and operational expectations.
• Diversity & Inclusion: Commitment to fostering an inclusive and respectful work environment.
• Team Collaboration: Willingness to work cooperatively within a team to achieve common goals.
• Self-Awareness & Adaptability: Open to feedback, demonstrating accountability, and adjusting strategies as needed.
• Technical Expertise: Basic knowledge of beverage and fountain equipment with the ability to communicate key details to customers.

COMPENSATION RANGE:

Potential earning is from $67,600.00 to $90,000.00 annually

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required by personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the company.

* We do not provide application status due to overwhelming volume. If your skills meet our needs, we will contact you to move forward in the process.*
**EOE without regard to race, color, religion, creed, affectional or sexual orientation or sex, national origin, ancestry, age, disability, genetics, veteran status, gender, gender identity, citizenship status, marital status, VEVRAA Federal Contractor.**
***If you have a disability and you need an accommodation to apply, please contact us at [email protected]

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