Job Description

At H&M, our purpose is to liberate fashion for the many. We want to shape a new world in Fashion. A world with one ultimate goal: to unleash your self-expression. As an H&M colleague, you’re encouraged to be yourself & more. You’ll take on new responsibilities from day one, learn skills for life, and find new ways to make your big dreams come true.

Our company is committed to fostering a culture of inclusion and belonging, and we actively seek colleagues who share our commitment.

Job Description

As a Senior Data Analyst in the Customer and Activation function, you will be responsible for analyzing customer and consumer behavior to turn data into insights that will steer strategic direction. Your role involves utilizing various data sources and research methodologies to understand customer preferences, identify market opportunities, and evaluate the effectiveness of customer strategies. Your role oversees data management and collaborates with cross functional teams to leverage data to drive customer centric strategies across all areas of the business, as well as evaluate impact of our actions. You use global reports, tools and way of working, and build your own analyses to provide a solid understanding of your region’s consumer landscape.

This hybrid role reports into our Regional Customer Insights & Analytics Manager and is based out of New York, NY.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

• Conduct in-depth analysis of consumer behavior, including purchasing patterns, preferences, and motivations. Utilize and analyze CRM data to gain insights into customer behavior and customer base health. 
• Visualize customer data to identify trends and opportunities to optimize customer engagement to support stronger CLV. Arrange, share and present data in digestible format tailored to many types of audiences across the organization.
• Collaborate with Omni Sales teams (Customer Activation, Merchandising, Digital and Expansion) teams to ensure brand strategies are aligned with customer insights and effectively communicate the brand's unique value proposition.
• Partner with global to utilize frameworks to drive customers through their journey and identify opportunities for improving customer experience and engagement. Collaborate with global insights teams on shared analysis and priorities. 
• Utilize market research data, surveys, and customer feedback as a complement to internal data to identify strengths / weakness of our commercial strategies and make actionable recommendations.
• Support with routine analyses and FUPs as well as ad hoc requests, as determined by business strategies and needs. Partner with Insights & Analytics Manager and fellow team members to ensure that all analyses are performed within deadline and prioritized based on projected business impact
• Perform regular FUPs (weekly, monthly, quarterly) on customer base development, and support with any necessary goal-setting processes

Qualifications

Who You Are:

• Bachelor’s Degree, preferably in Economics, Statistics, Finance or Marketing
• 8 years of Digital, Marketing, Customer Insights/Analytics, or CRM experience preferred
• Exceptional analytical and quantitative problem-solving skills
• Experience in analyzing and manipulating large data sets using BigQuery. Proficient in SQL and/or Python or other programming languages. Expert working knowledge translating large data sets into digestible tables through use of Power BI
• Experience with data visualization, and market intelligence platforms
• Advanced Microsoft Excel, PowerPoint, and Word capabilities
• Expert at data translation for all audiences, inc. C-suite and senior management
• Ambitious team player with drive and willingness to take own initiative and make quick decisions. Strong cross functional partnership among multiple teams
• Detail oriented but able think big picture; able to handle multiple tasks in a fast-paced environment, as well as determine key priorities with a ‘customer first’ and ‘best for business’ approach
• Ability to translate insights into actionable strategies and support cross-functional teams in decision-making with the ability to drive recommendations through to key stakeholders
• Ability to work independently in ambiguous environments.
• Inclusive, positive, open to feedback, willing to multitask and learn on the job

Additional Information

Why You’ll Love Working at H&M

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
• You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues

• We are an inclusive company where you’re encouraged to be yourself at work
• You will have access to a large global talent community, where career growth and aspirations have no limits
• We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match 401k, paid leave programs, and paid time off, including a community day to serve your local community
• You’ll be able to express your personal style with our employee discount at H&M, &Other Stories, and COS

Compensation: salary range is $125,822-$144,699 annually**

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate

qualifications

Job Status: Salary, Exempt

EEOC Code: PRO

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