Job Description

Beloved by young trendsetters and celebrities worldwide, Cider stands as one of the fastest-growing fashion brands today, with a following exceeding 7 million. Founded in 2020 and rooted in Los Angeles, we proudly serve customers in over 130 countries, offering a diverse range of styles from sizes XXS to 4XL. With our innovative smart fashion technology, Cider is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. Our unique "Pick A Mood" collections transform everyday moods into captivating style statements, engaging the next generation and cementing our position as a Gen-Z favorite.

About the Role

We’re looking for a Social Media Art Director to lead the creative vision for Cider’s social-first storytelling. This role is responsible for conceptualizing and executing scroll-stopping, on-brand visuals that engage our global community across TikTok, Instagram, and other emerging platforms. From trend-driven campaigns to witty memes, you’ll translate our brand ethos into highly shareable content that drives awareness, engagement, and conversion.

What You’ll Do

• Own and define Cider’s visual identity across all social media channels, ensuring consistency, relevance, and innovation.
• Conceptualize and direct high-impact creative campaigns, from seasonal drops to viral social activations.
• Lead and manage a small team of content creators, designers, and external collaborators (e.g., content creators, video editors).
• Stay ahead of social trends, internet culture, and viral moments, integrating them into Cider’s content strategy.
• Partner with the marketing, influencer, and brand teams to develop best-in-class paid and organic creative for engagement and performance.
• Oversee the production of short-form videos, GIFs, and motion graphics, ensuring all assets are optimized for social.
• Elevate influencer and community-generated content through art direction and post-production enhancements.
• Track creative performance and iterate based on data and insights to improve engagement and conversion.

Who You Are

• A trend-obsessed creative with 3+ years of experience in social-first art direction, ideally within fashion, beauty, or youth culture brands.
• Strong visual storytelling skills , with a sharp eye for aesthetics, photography, typography, and motion design.
• Deep knowledge of TikTok, Instagram, and digital culture —you instinctively know what will perform well.
• Experience in directing short-form video campaigns in both organic and ads formats
• A hands-on creative leader who thrives in a fast-paced, high-growth environment.
• Highly collaborative and comfortable working across teams, from marketing to design to influencer relations.
• Proficiency in Adobe Creative Suite (Photoshop, Premiere, After Effects), DaVinci, and Figma is a plus.

Why Cider?

• At Cider, we’re redefining fast fashion in the digital age. Our team is passionate, innovative, and focused on delivering high-quality content that resonates with our audience. If you’re a creative video producer who thrives in a fast-paced, data-driven environment, we’d love to hear from you!

Please be advised that all official email communication regarding this job application will come from email addresses ending with . Any emails received from other domains should be considered suspicious and potentially fraudulent. If you happen to receive any suspicious emails, please do not provide any personal information or proceed with any payment. We take the security of our candidates seriously and are committed to ensuring a safe and secure application process.

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