Job Description

We will NOT be using Recruiters for this role. Please do not reach out.

We’re looking to add a social media manager to our team. This is an incredible opportunity to join a well-known, successful and growing company within the beauty industry. The ideal candidate will have proven experience growing out brand share of voice in the Beauty space. This is a great opportunity for someone who is ready to take the next step in their career and move into a Manager role.

This individual must have hard design skills, someone who can make edits and understands how to use Adobe Suite and Final Cut Pro. Must be extremely organized with the ability to manage the content calendar. Requires strong communication skills, preferably someone with agency or brand experience.

Candidates MUST submit a porfolio link & cover letter to be considered for this role.

Grande offers an incredible & very competitive benefits package including Medical PPO plans (3 options to choose from, 1 plan is 100% paid by the company for the employee), dental & vision covered at 100% by the company for employee & dependents, 401(k) match dollar-for-dollar up to 5%, competitive PPO, paid parental & maternity leave, hybrid work schedule, growth & development opportunities & more.

About the Brand:

Grande Cosmetics is America’s #1 lash & brow serum brand* with breakthrough, salon-service inspired DIY formulas that empower women to embrace their own natural features. With a product line inspired by transformations of all kinds & over 90 industry award wins, we’re on a mission to encourage everyone to live large & embrace their most authentic selves. Specifically, we specialize in powerful serums & skincare-infused cosmetics that give you bigger, bolder looking lashes, lips, brows, & hair. Located in Valhalla, NY our growing team is working together in a hybrid environment to continue to develop the brand & build out a team environment of curiosity, collaboration, & creativity.

Job Summary:

The Social Media Manager is responsible for developing and executing high-quality social media content that drives revenue, engagement, and brand loyalty across organic and paid channels. This role requires a “chronically online,” organized, strategic, and creative team player with advanced video editing skills who excels in content planning, production, and execution. The ideal candidate is a master at TikTok and Instagram, thrives in front of the camera, and translates business objectives into socially native brand messages. This person is an expert at planning, organizing, and executing a high-volume content while maintaining a sharp creative vision and ensuring consistent brand storytelling.

Role Responsibilities:

Social Media Expertise

• Brings a brand-centric point of view on how to elevate Grande on social while conveying brand priorities through thoughtful messaging,
• Understands the craft of selling to a social audience via paid and organic.
• Skilled at translating product- and retailer-focused campaigns and business priorities into thoughtful, socially native messages.
• Deep understanding of platform algorithms, audience behaviors, and engagement strategies, particularly for TikTok and Instagram.
• On top of trends and eager to take what’s trending, brainstorm Grande’s POV, and create an innovate spin.
• Strong point of view on the key elements needed for brands to win on social, including education, humanizing the brand, community, and staying on top of evolving best practices.
• Experience creating organic and paid social content for a beauty brand is preferred.

Lead Content Planning, Editing, and Publishing

• Partner with Social Director to plan and create high-quality content for TikTok, Instagram, YouTube, and other platforms.
• Manage the content calendar to ensure alignment with social strategy, cross-functional partners, and business priorities.
• Create comprehensive shot lists for evergreen content, creative shoots, events, and new launches, ensuring content meets strategic objectives.
• Create day-to-day content, including short-form videos, education, founder content, behind-the-scenes, product demos, trends, ads, etc.
• Comfortable in front of the camera, operating as a face of the brand.
• Maintain brand consistency across all social media content.
• Own visual storytelling, implementing a deep understanding of lighting, visual balance, timing, hooks, product application, etc.
• Source and edit UGC content into product educational and brand messaging.
• Experiences with videography and photography equipment to capture elevated brand content including iPhone, professional camera, tripods, microphones, lighting equipment, stabilizers, lenses, etc.
• Advanced content editing skills, with knowledge of Final Cut Pro and Adobe Creative Suite (Illustrator, Photoshop).
• Excel at taking creative direction, directing while on-set, working collaboratively, and integrating feedback into your work.

Cross-Functional Partnership

• Partner closely with Social Director, creative, paid media, sales, PR, and Influencer teams to execute content aligned with business objectives.
• Collaborate on content calendars, ensuring alignment with the larger marketing and promotional calendar.
• Strategize with social team on trends, best practices, revenue growth, and ways to constantly improve content quality for our community.
• Partner with Social Director to identify and share out content wins and opportunities to ensure content innovation and optimization.
• Attend and capture content for events, influencer brand trips, and other activations to showcase on social media.
• Engage with partners, influencers, and leadership to encourage participation in content creation, ensuring authentic storytelling.
• Excel at taking creative direction, work collaboratively, and integrate feedback into your work.

Competencies:

Social Media Savvy: Demonstrates in-depth understanding of media platforms, algorithms, and best practices. Up to date with emerging trends, platform updates, and viral content strategies. Capable of creating platform-specific content that maximizes reach, engagement, and revenue for paid and organic. Project Management: Balance and ensure movement on multiple projects at a time with competing priorities. Creative Expertise: Demonstrates exceptional creativity, with the ability to push boundaries and transform ideas into engaging content. Technical Mastery: Proficient in advanced video editing tools (Final Cut Pro, Adobe Premiere Pro, After Effects, Photoshop) and social media platform expertise (TikTok, Instagram, YouTube, Pinterest, etc.). Growth Mindset: Consistently looking toward the next big social platform and keen on driving engagement, revenue, and brand loyalty through content. Attention to Detail: Delivers polished content that meets brand standards with minimal oversight. Speed and Efficiency: Manages high-volume content output quickly while maintaining high-quality standards. Collaboration and Interpersonal Skills: Communicates effectively and works collaboratively with internal teams, partners, and leadership. Organized and Self-Sufficient: Ability to manage multiple projects independently and thrive in a fast-paced, high-volume environment. Trend Savvy and Adaptable: Always ahead of the curve with social media trends, willing to experiment and iterate quickly.

Education / Certifications:

• Bachelor’s Degree in Digital Media, Design, or a related field preferred. Equivalent professional experience will also be considered.

Experience / Abilities:

• 1-3 years of hands-on experience in branded social media content creation, videography, or brand marketing with a focus on TikTok and Instagram. Prior manager experienced not requried, great opportunity for someone ready to move into a manager role.
• Proven track record of producing high-quality, engaging social media video content that resonates with target audiences and drives brand engagement.
• Technical Expertise: Advanced proficiency in video editing software such as Final Cut Pro, Adobe Premiere Pro, After Effects, Photoshop, and other relevant tools.
• Beauty industry experience preferred but not required.

Travel and Hours:

• This is a full-time, hybrid position.
• Monday – Friday, 8-4, 9-5, or 10-6.

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