Job Description

The Social Media Manager will be responsible for developing and executing a robust social media strategy focused on organic engagement and lead generation. The ideal candidate will have hands-on experience in product marketing , photography/videography , and Reels creation , especially in a B2B environment . You’ll work closely with our marketing and sales teams to highlight our products and tell the story of our brand across digital platforms.

Key Responsibilities:

• Develop, implement, and manage an organic social media strategy tailored to the B2B textile industry.
• Create high-quality visual content, including photography, video, and Reels showcasing products, behind-the-scenes, and client success stories.
• Write compelling copy and schedule posts across platforms (Instagram, LinkedIn, Facebook, TikTok, etc.).
• Monitor, analyze, and report on social media performance metrics to continuously improve strategy.
• Stay up to date with industry trends and algorithm changes to maximize organic reach and engagement.
• Collaborate with the product and sales teams to ensure brand consistency and marketing alignment.
• Engage with followers, respond to comments/messages, and grow a professional online community.
• Manage and organize a digital content library for consistent publishing and reuse.

Qualifications:

• Proven experience in social media management, preferably in a B2B or product-focused industry.
• Strong skills in photography, videography, and content editing (using tools such as Adobe Creative Suite, Canva, or CapCut).
• Demonstrated success in growing organic social media channels and creating engaging Reels and short-form video content.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects with tight deadlines.
• Familiarity with analytics tools (e.g., Meta Insights, Google Analytics, or social scheduling platforms).

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