Job Description

Job Title: Social Media Manager

Company: Lola Blankets

Location: Utah based preferred

Salary: TBD

About Lola Blankets:

Lola Blankets is a fast-growing comfort and lifestyle brand. We believe that the world can be a much cozier place–and we’re on a mission to make that happen! We are looking for creatives like you to help make this mission a reality. Thank you for your interest in this position!

Key Responsibilities:

Content Creation & Paid Media:

• Develop, design, and curate engaging content for daily posts across all of Lola Blankets' social media platforms (Facebook, Instagram, Twitter, Pinterest, etc.)
• Own all social media content calendar creation and execution
• Assist in planning and coordinating photoshoots
• Ideate and craft eye-catching and trendsetting reels/TikToks that showcase our products and brand essence
• Work with design team to create aesthetically pleasing visual assets that align with the brand's identity
• Lead UGC / ad content acquisition strategy and work with paid media buyer to apply best practice paid media strategies, continually learning from our results

Brand Voice & Personality:

• Work with our copywriter to ensure every social media post and engagement with the unique voice and personality of Lola Blankets, ensuring consistency across all platforms
• Act as the brand guardian, ensuring that all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience

Community Sentiment:

• Respond to all comments & DMs on all paid and organic channels (including whitelist and influencer content)
• Work with customer care team on overall customer sentiment
• Keep a pulse on industry trends and how we should position our product against competing products on social media

Analytics & Reporting:

• Monitor and report on feedback and online reviews, utilizing metrics to gauge the success of our campaigns
• Continuously optimize our strategies by understanding and leveraging analytics

Desirable Skills and Qualifications:

• Proven experience in creating compelling content across social media platforms
• An innate eye for design and the ability to translate creative ideas into stunning posts
• Familiarity with graphic design tools like Photoshop, Illustrator, etc., is a plus
• A keen understanding of current social media trends
• Willingness to to work across teams and take on a startup mindset
• Demonstrated ability to manage multiple projects, deadlines, and priorities efficiently

What's in it for you?

• Salary TBD
• 21 days paid vacation + all federal holidays (except parts of Thanksgiving 🙂)
• Full health benefits
• 16 weeks of paid maternity leave available
• 55% off Lola Blankets for friends and family
• Opportunities for career growth and leadership roles within Lola Blankets

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