Job Description

Mamoth is a leading and reputable IT Asset Disposition (ITAD) company that specializes in providing secure and sustainable end-of-life solutions for businesses' electronic devices. We are committed to environmentally responsible practices and data security, offering our clients comprehensive services, including asset recovery, data erasure, recycling, and remarketing.

Mamoth is primarily located in Berwick, Pennsylvania and has recently acquired Toledo, Ohio based electronics recycler Recellone. We are looking to expand our reach in both regions. As part of our growth strategy, we are seeking a highly motivated and results-driven Social Media Marketing Content Creator to join our team. Guaranteed 40 hours.

Qualifications

• Experience in a social media and content development role with proven strategic, creative, and analytics capabilities
• Experience recording and editing video
• Deep knowledge of proven strategies to increase followers, engagement, and sales in a short amount of time
• Excellent understanding of digital marketing principles, SEO, and the interplay between social engagement and broader marketing goals
• Skilled in social media content production with proven experience with AI, video, and photo editing tools such as Adobe (Premiere Rush), Canva, CapCut, etc
• Superior ability to craft engaging video and static content with quick turnarounds
• Experienced with social media technologies for content planning, social listening, and performance measurement
• Experience creating, managing, and measuring paid social efforts
• Experience with native social measurement tools for TikTok, Instagram, Facebook (Meta), YouTube, LinkedIn, etc
• Ability to manage and discover influencer partnerships
• Experience with A/B testing and creative optimization

Responsibilities

• This is a full-time position
• The Social Media Content Creator will report to the CEO and support the Mamoth Marketing and Sales Team
• Social Media Strategy:
• Develop and implement consistent, comprehensive social media strategies to increase brand followers, follower engagement, and social platform sales
• Strategically extend Mamoth’s reach and influence on Instagram, TikTok, Meta, YouTube, LinkedIn
• Stay updated on the latest social media trends, tools, and best practices
• Work with copywriter and/or Copy.ai for social media captions
• Create high-quality, engaging, and on-brand content (video, AI content, UGC, etc.) for all social media platforms
• Plan and manage a content calendar that aligns with marketing campaign and product launches
• Enhance follower count and engagement rates with interactive content, and targeted campaigns
• Analytics and Reporting:
• Track, analyze and report on social media performance metrics on a weekly basis to measure the effectiveness of all efforts
• Leverage social listening and data-driven insights to optimize strategies and content
• Build and nurture an active online community by engaging with followers, responding in a timely fashion to comments and messages, and fostering positive interactions
• Monitor and report on community feedback and sentiment
• Leverage Meta platforms to create and manage campaigns that drive traffic and sales
• Influencer Marketing
• Discover influencer partnership opportunities maximizing audience potential within allocated budget
• Implement influencer campaigns including product recommendations and content planning
• Manage influencer relationships involving contract creation, content collection, invoicing, and budget management
• Work directly with the CEO and other key leadership members on personal content creation in the form of videos and text for their respective social media accounts

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